As a tree service business, you know you need to build a brand for your company. Naturally, your competitors will start with a logo and sign on their truck, but they’ll soon find out that’s not enough. If you want to know how to brand your tree service and set yourself apart, then watch the video below. It discusses a part of your brand that your competitors will likely skip over.
Every known creates and displays a logo because it allows consumers to quickly identify that company. This visual identification of a logo and its distribution on marketing materials is called branding. In its simplicity, branding helps consumers remember and quickly identify who that company is. No doubt, branding is important and it’s something you’ll need to consider when starting a tree service business.
However, if you want to know how to brand your tree service and set yourself apart, it goes a whole lot deeper than just a logo, a website or Facebook page. Branding is not just having a few social media pages, a logo or website. Setting yourself apart from other tree serves starts well before a sign is put on your truck or a logo is designed. Your tree service brand starts with your reputation as a business.
A persons/business’s reputation goes way back in history. In the days of bartering, reputation was important. No one would barter with you if you had a bad reputation. The same principle applies today – if you have bad reviews or a negative reputation, no one will do business with you. Consumers will look else where to find a tree service to work with, preferably one with positive reviews. Anyone can go to the web nowadays and find out information about your business, which can be both good and bad. It’s good if you have positive things written about you, but if you have negative comments about your business it will affect you for years to come, and not in a good way. What’s more, you may not even know that people are writing things about your business. Online review sites like Google, Yelp, Angies List, Home Advisor and Amazon have all become outlets for consumers looking to evaluate and possibly complain about your company. Do you have time to monitor and check these websites daily to see what your customers are writing about you. Probably not. This is why it is important to have a reputation management in place for your tree service to monitor these reviews and respond to them if necessary. Because, sooner or later, a negative review will happen either from a former employee, a mad customer or competitor and you will need to address it so it doesn’t negatively affect your business for years to come. Consumers trust what other consumers say, not what you write on your marketing materials.
A good reputation is the foundation of any tree service business and it’s how to brand your tree service and set yourself apart from the competition. If you have a bad reputation, no one will do business with you. Once you have a good reputation established, it is then you can move onto additional marketing spends for your business
So, what are you doing to manage your reputation, to protect it, to market it and how are you making money from your most valuable asset – your good reputation?